Say "Yes, And!" to Change
How to Harness Change, Unlock Brilliance,
and Transform Apathy into Excitement
THEY'RE SAYING "YES," BUT THEY'VE ALREADY CHECKED OUT
Your people aren’t resisting your big change initiative. They’re politely nodding while internally rolling their eyes. They show up. Check the boxes. And offer nothing extra. Or worse, they fuel the backchannel of gossip, gab, and the grapevine.
The problem isn’t resistance.
The problem is apathy.
And apathy is silent, deadly, and spreading like wildfire while leaders focus on selling change to people who simply aren’t buying it.
Most change efforts try to manage people through disruption. This book shows you how to unlock the brilliance inside it.
Drawing on 30 years of improv and 20+ years working with organizations navigating transformation, keynote speaker and leadership expert Avish Parashar reveals a simple but powerful truth: The real work of change doesn’t happen in the plan. It happens in how people respond when reality doesn’t match the plan.
That response can be trained. And the key is the improv mindset of Yes, And.
INSIDE THE YES AND FRAMEWORK
WHAT READERS ARE SAYING
“
This book names what most leaders feel but don’t say out loud: the real challenge isn’t resistance—it’s apathy. That quiet disengagement that kills momentum long before anything breaks.
What makes this so powerful is how practical it is. The “Yes, And” mindset gives you a simple, usable way to re-engage your team and move forward immediately."
Lisa Ryan - Retention Expert
https://lisaryanspeaks.com/
“
Switching from “yes, but” to “yes, and” completely changed how I approached a major challenge—and transformed the outcome.
This book gives you a practical way to move forward, build momentum, and turn uncertainty into opportunity."
Jennifer Campbell - Marketing Manager
“
What sets this book apart is how usable it is. You read a chapter and instantly see where it applies in your own conversations, your team, and your leadership style.
This isn’t theory—it’s a practical, no-fluff guide to responding to change in a way that builds momentum instead of shutting it down."
— , Speaker, Author of "Market Eminence"
David Newman- Speaker, Author of "Market Eminence"
https://doitmarketing.com/
BULK ORDERS
Interested in getting a copy of Say “Yes, And!” to Change for your team, department, or entire organization?
Whether paired with one of Avish’s keynotes or workshops—or used as a standalone resource—the book is a powerful tool for helping people navigate change with greater engagement, creativity, and momentum.
Perfect for:
- Leadership retreats
- Conferences and offsites
- New manager and employee orientations
- All-hands meetings
- Culture change and transformation initiatives
- Leadership development programs
- Team workshops and discussion groups
Contact us today for bulk pricing, signed copies, and custom options for your event or organization.
ABOUT THE AUTHOR
Avish Parashar is quite possibly the world's only motivational improviser. He specializes in high-energy, high-content, high-fun programs that empower leaders to navigate change and inspire employees to embrace it. Over his 30+ years of studying and performing improv and his 20+ years of speaking to and working with organizations, Avish has seamlessly integrated the principles of improv into practical strategies that offer actionable insights for handling change. Whether through speaking engagements or tailored training sessions, Avish brings a refreshing blend of wisdom, humor, and actionable takeaways to every audience.
